- Brand
- Design
- 3D
Brand world2026
A mascot-led brand world built around one rule: every surface is a canvas.
94ARTS Design Lab
Ideas, designs, experiences and more. Beyond!
A creative lab that turns wild ideas
into immersive digital experiences,
brands, products and worlds.
Featured works
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Lab Beats 001
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01Selected works
Wild ideas, shipped.
A few of the brand worlds, products and experiences that started as a sketch on the lab wall and ended up in the wild.
- Experience
- 3D
- Web
Immersive experience2026
A walk-through hall of glowing screens that reacts to every visitor.
- Design
- Brand
Visual system2025
A graffiti-born graphic language of paint, drips and neon type.
- 3D
- AI
- Design
Character series2025
A collectible crew of chibi robots, each with its own attitude.
- Web
- Design
- AI
Digital product2026
A workspace app that keeps every brief, asset and idea in one place.
- Web
- Experience
- Brand
Web experience2025
A limited collectible drop staged as a secret vault you unlock online.
02Inside the lab
Four rooms, one wild lab.
Every idea moves through the same four rooms: it sparks in the lab, gets built in the studio, lands in the vault and keeps evolving in the playground.
Room 01 / 0403Playground
Grab a can, tag the lab.
The playground is where we test ideas in the open. This wall is yours: pick a colour, choose a nozzle and spray, then save what you make as an image.
04About the lab
We build worlds, not just websites.
94ARTS is a creative lab for brands that would rather be remembered than blend in. We mix art direction, character design, 3D and code to build identities, products and experiences people want to explore.
Every project is treated like a world with its own rules, characters and stories, so it keeps working long after the launch campaign ends.
- 01
Spark
We start with a short, honest conversation and a wall full of sketches, then test the boldest ideas fast.
- 02
Build
Designers, 3D artists and developers make it real together, sharing one desk and one direction.
- 03
Launch
We ship, watch how people play with it and keep the world growing long after launch day.
Every surface is a canvas.
05Services
What we make.
Five ways to bring a wild idea to life. Most projects mix a few of them.
Brand Worlds
Identity systems, characters and lore that give a brand a universe of its own.
- Naming and brand story
- Logo and identity systems
- Mascots and characters
- Launch campaigns
Digital Products
Apps, platforms and tools designed to be used every day and loved for years.
- Product strategy
- UX and interface design
- Design systems
- Front-end builds
Immersive Experiences
Interactive sites, 3D scenes and spatial moments people actually want to explore.
- Interactive websites
- WebGL and 3D scenes
- AR and VR moments
- Installations
Visual Systems
Art direction, motion and graphic languages that stay recognisable everywhere.
- Art direction
- Motion language
- Illustration and 3D style
- Campaign toolkits
Creative Tech
Generative art, AI pipelines and custom tools that turn ideas into working tech.
- Generative and AI visuals
- Creative coding
- Custom tools and pipelines
- Prototyping
06Start a project
Got a wild idea? Send it in.
Tell us what you want to make. A real person from the lab reads every message and gets back to you.